Saturday, April 28

The Magazine about Romantic Living to Debut October 2007...

Hoffman Media, LLC and Hearst Magazines Form Joint Venture to Re-Launch Victoria

BIRMINGHAM, Ala., April 26 /PRNewswire/ -- Hoffman Media, LLC, publisher of the successful magazine Cooking with Paula Deen, today announced that it has partnered with Hearst Magazines to re-introduce Victoria, a magazine that ceased publication in 2003. The two companies have formed a joint venture for the purpose of publishing Victoria and ancillary media products and events under the Victoria brand name. Owned and operated solely by Hearst from 1987 to 2003, Victoria will now be entirely under the direction of Hoffman Media, headquartered in Birmingham, Alabama.

Under the terms of the agreement, Hoffman will handle all editorial, production, distribution and advertising for Victoria. Hearst will contribute the Victoria trademark, copyright, URL, subscription database, and access to historical content of both editorial and art.

Founded in 1987 by Nancy Lindemeyer, Victoria was the authority on romantic living, including home and garden, fashion and beauty, food, home decorating, collectibles and profiles of remarkable women. Its mission was to create a community of kindred spirits - those who recognize the importance of beauty and manners and traditions in daily life. In its new form, Victoria magazine will once again take its place as the official guide to gracious living.

Victoria will be published bi-monthly with its first issue hitting newsstands in October 2007 with a November/December issue. The magazine will carry a cover price of $4.99. Hoffman Media's launch plans for Victoria include heavy newsstand distribution, strong internet presence, and targeted direct mail campaigns. The ultimate goal for the launch of this bi-monthly magazine will be to reach 250,000 paid copies after just two issues.

"Victoria magazine had a unique editorial perspective and a loyal readership since its very first issue in 1987," said Cathleen P. Black, president, Hearst Magazines. "Because of its success in the niche women's lifestyle market, Hoffman is the right publisher to bring the Victoria brand back to life in its new format and we are confident that Phyllis and her team will do a great job."

While Hearst ceased publication of Victoria following the June 2003 issue, the brand has lived on through a series of branded books published by Sterling Books.

"Women across the country have longed to have their beloved Victoria back and now they will," said Phyllis Hoffman, CEO, Hoffman Media. "Victoria is a perfect fit for our roster of lifestyle titles that share a similar editorial and demographic focus. We're thrilled to be working with Hearst to revive this brand for a more targeted audience of women."

A leading special-interest publisher, Hoffman Media is known for specializing in magazines targeting the women's market. The company's most recent launch, Cooking with Paula Deen in October 2005, met with unbelievable success-reaching a rate base of 750,000 after only eight issues. The company also publishes titles such as Southern Lady, Tea Time and Taste of the South.

About Hoffman Media, LLC

Hoffman Media, LLC, headquartered in Birmingham, AL, is a leading special- interest publisher specializing in magazines targeted to the women's market. In addition to publications, the company has a growing consumer seminar business and an established ancillary products division.

Press Release

Hoffman Media

Hearst Corporation

I have been hoping for this moment since 2003... you can bet that I'll be in line for this magazine in October!!

10 comments:

Juliana said...

WHOO HOO! I am so excited!!! I started subscribing to Victoria in 1994 and was so upset when they ceased pubication in 2003! I can't wait for October!

Buffy said...

Thank you for letting us know. I wonder if it will be available in the UK?

Emilie said...

Thank you for the wonderful news Emma !I have missed it so much.My favorite years are from 1994 to 2001.
Shall we make a club?!?
XXXEmilie

BChsMamaof3 said...

That is wonderful news!! I loved reading this magazine and was sad to see it discontinued. I can't wait to see the new issue. Thanks for sharing.
Blessings,
BChsMamaof3

Karen said...

Wonderful news!! And isn't it strange that, a few days ago, I was sifting through a pile of saved issues of this very magazine, wondering why it had been discontinued and wishing it was still available. I have gotten so much inspiration (and still do)from this publication. Since it has been discontinued, I have been purchasing "Romantic Homes" magazine -similar in content and also a source for inspiration -but not at the level "Victoria" provided. Thank you for sharing the news!
Karen

Courtney said...

Oh, wow! This sounds fabulous! I seem to remember seeing an issue or two years ago...I wonder if my library has it archived?!

Another favorite of mine is Reminisce...

karenlouise said...

Dearest Emma -

Thank you for letting everyone know about this! It is the best news that I have heard in a while! Never fully understood why Victoria was cancelled because it was such a great magazine with nothing else comparing since.I am also hoping it was be available for Canadian readers (like me).

Ms Cin said...

I'll add my overjoyed voice to that list! I've been participating over at Missing Bliss for sometime now, and enjoying the issues I have, and this announcement makes me feel like someone finally listened...

Sweet Necessi-Teas said...

I saved all my old issues. I was so sad when they went under--no other magazine has been able to fill that spot of lovliness for me. I can't wait to see the new magazine. Hope it won't be different... My favorite saying from the old Victoria --"Because nice matters". Seems to fit your blog. So refreshing to see young women taking back femininity!

cc25477 said...

I am finding so many blogs about this! It's so exciting! I subscribe to one of Hoffman's other magazines and it's wonderful. And I just went to their webpage to see if I could resubscribe to Victoria already and I was able to. I think the direct link to the Victoria was www.victoriamag.com to subscribe. Let's keep it alive this time!

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